MOSHI : Moshi Moshi Retail Corporation Public Company Limited
YE/2566 (Jan - Dec 2023)
Business Overview

The Company mainly operates retail lifestyle products business which has varieties and in trend products. Focusing in the quality of product in a lower price under the name "Mosh Moshi"

Financial Statement
2023 2022 2021 2020
Income Statement (MB)
Revenues 2,543.26 1,895.89 1,263.84  
Expenses 1,994.88 1,553.63 1,072.90  
Net Profit (Loss) 401.51 253.17 131.27  
Balance Sheet (MB)
Assets 3,643.02 2,801.45 1,992.91  
Liabilities 1,661.10 1,191.04 1,039.39  
Shareholders' Equity 1,981.93 1,610.42 953.51  
Cash Flow (MB)
Operating 718.58 554.52 363.15  
Investing -1,113.20 -98.48 -33.41  
Financing -266.02 61.79 -212.56  
Financial Ratio
EPS (Baht) 1.22 1.05 583.41  
GP Margin (%) 53.37 52.42 53.94  
NP Margin (%) 15.79 13.35 10.39  
D/E Ratio (x) 0.84 0.74 1.09  
ROE (%) 22.35 19.75 13.77  
ROA (%) 17.48 14.54 9.64  
Business Plan

Drives "Offering quality lifestyle products at affordable prices to consumers by focusing on product development, data-driven, sustainable partnership" with the following strategies ;

1.Continuously expanding its branch network expand stores continuously, following the growth of the communities, tourist and other high potential areas. Targets to open at least new 24 stores in 2024, comprising of 20 Moshi stores and 4 Garlic stores

2.Increase SSSG by increasing product diversity & no of SKUs

3.Increasing Profit Margins Through Product Development and Effective Cost Management manages its cost by improving its design process to reduce the cost per unit while preserving the uniqueness and attractiveness of the product. We also selects qualified suppliers from several sources to obtain the best deal. Moreover, beautiful packaging can make its products more appealing which enables the Company to set a higher price

4.Investment in Technology to Increase Work Efficiency, Customer Relationship Administration and Plan for Future Growth increase potential in collecting/analyzing customer data through Membership Program to utilize information to further analyze needs so that the product development and marketing can customize promotions/ collections to better meet customer needs.

5.Improving Sales Methods and Diversifying into New Businesses to Expand Customer Base and Preparing Existing Business for Future Growth seeks new opportunity to expand biz that contribute to the growth. In Y23, launched “Garlic” which will expand patterns and styles for Chic &Cool to satisfy needs of multiple target groups

6.HR Development for Branch Staff to Improve Skills and Earn Customer Satisfaction  Branch staffs from every level are trained regularly each year including on-the-job training

Sustainable Development Plan

committed to operating business in line with a sustainable development approach. We consider all relevant stakeholders as well as take care of the Economy, Society, and Environment in tune with good governance principle, under the strategy and sustainable four dimensions are Right Product and service ,Well-being for all ,Green Operation,Effective Governance

Business Highlight

1.Store Expansion opened 21 new stores Moshi brand in YE23, in the total of 126 stores, covering in 51 provinces nationwide

2.New Product Development understand changing customer need &expectation &continued to adapt to meet customer expectations. ์New key products include pets/Jewel accessories and new license products

3.New Business Development has continuously been seeking for new business opportunities to gain new group of customers and expand businesses , opened total of 3 Garlic stores

Performance and Analysis
Business Performance Summary

Operating Revenues In YE23, of 2,529.5 MB, increased by 639.1 MB or 33.8% YoY, due to 1) continuous recovery in tourist sector & private consumption resulting in SSSG 16.9% 2) 24 new retail store expansion and 3) wholesale expansion of The OK Station

Gross Profit and Gross Profit Margin In YE23, GP of 1,350.0 MB, increased by 359.0 MB or 36.2% from YE22 mainly due to 1) higher sale from economic recovery and new store expansion 2) improvement in GPM from 52.4% in YE22 to 53.4% in YE23 which was the result of increasing sale of higher margin products such as Pet accessories, cosmetic and Garlic products

Selling Expenses In YE23, reported 711.4 MB, increased from YE22 by 142.4 MB or 25.0%.Due to the increase in employee's compensation costs and rental expenses corresponding to the increase in sales and new branches expansion. In addition, there were concerts sponsorship expense . Selling expenses to total revenues was at 28.0%, decreased from 30.0% in YE22

Admin Expenses In YE23,reported 103.9 MB, increased from YE22 by 18.7 MB or 22.0% mainly due to the increase in employee expenses to support business expansion, expenses related to post IPO. Admin expenses to total revenues was 4.1%, slightly improved from 4.5% in YE22

Net Profit and Net Profit Margin In YE23, Net profit 401.5 MB, increased by 148.3 MB or 58.6% due to SSSG growth, the opening of new branches, the launch of new product category of pet supplies and equipment, the launch of the new 'Garlic' brand, which focuses on home décor and lifestyle products, and hosting marketing to support concerts, the expanded the Sampeng Branch, the recovery of the Platinum Fashion Mall Branch and the opening of The OK Station branch and ability to control costs and expenses efficiently. NPM was 15.8%, increased from 3.4% in YE22

Key Milestones
  • In 2023, Acquired The OK Station, The largest wholesale gift and stationary shop in Sumpeng in April 2023
  • In 2022, Moshi as Listed company to be traded on Dec22 2022
Risk Management Policy

has established a Risk Management Policy and Framework applicable to the corporate and operational levels in order to manage and maintain risks at an acceptable level (Risk Appetite).The Moshi Risk Management framework and process are aligned with the integrated framework of the COSO However, has fully considered different significant business risks in line with its risk management guidelines, namely Strategy Risk, Operational Risk , Financial Risk, Compliance Risk, Emerging risk and Sustainable Risk

Recent Awards and Recognitions
  • SET Awards, Business excellence , Deal of the year form the Stock Exchange of Thailand
  • Thailand Top CEO of the Year 2023" in Rising Star from Business Plus Magazine
Revenue Structure
Retail 82% Wholesale 18%
Stock Information
SET / SERVICE / COMM
Closing price MOSHI SET index 66.00 45.00 24.00 1725.00 1569.00 1413.00 1257.00 3-1-23 31-3-23 4-7-23 29-9-23 28-12-23
as of 28/12/23 MOSHI COMM SET
P/E (X) 47.90 27.98 18.42
P/BV (X) 9.65 2.06 1.36
Dividend yield (%) 0.17 1.87 3.32
28/12/23 30/12/22 -
Market Cap (MB) 17,655.00 10,950.00 N/A
Price (B/Share) 53.50 36.50 N/A
P/E (X) 47.90 49.81 N/A
P/BV (X) 9.65 4.66 N/A
CG Report:
Major Shareholders
as of 03/05/2023
Mr. Sa-Nga Boonsongkor (9.60%)
Mr. Somchai Boonsongkroh (9.60%)
Miss Monthana Asavametha (9.20%)
Mr.Naphon Boonsongkroh (9.20%)
Miss Natha Boonsongrkroh (7.60%)
Others (54.80%)
Company Information and Contact
http://www.moshimoshi.co.th
0-2891-3088
26/18 Moo 10, Bangkhuntien Sub-district, Chom Thong District Bangkok 10150
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