The company operates a commercial business by creating experiences through beauty and entertainment, primarily through organizing the Miss Grand Thailand and Miss Grand International pageants, which are national and international beauty competitions. Additionally, the company extends its business into commercial ventures, including both retail and wholesale distribution across various sales channels. These activities are conducted under the company’s brands, including Miss Grand, NangNgam, นางงาม, MGI, and FINVERR, as well as through products from distributors and other diverse sources of production.
| 2024 | 2023 | 2022 | 2021 |
|---|
| Revenues | 746.82 | 617.04 | 319.86 | 345.09 |
| Expenses | 592.21 | 467.22 | 259.65 | 308.54 |
| Net Profit (Loss) | 121.12 | 119.25 | 47.85 | 29.01 |
| Assets | 585.75 | 605.39 | 185.41 | 106.68 |
| Liabilities | 136.82 | 150.65 | 80.99 | 35.30 |
| Shareholders' Equity | 448.93 | 454.74 | 104.41 | 71.38 |
| Operating | 126.49 | 170.48 | 65.03 | 56.89 |
| Investing | -435.69 | -153.79 | -6.17 | -5.42 |
| Financing | -74.23 | 269.92 | -15.77 | -31.20 |
| EPS (Baht) | 0.58 | 0.77 | 0.34 | 0.49 |
| GP Margin (%) | 42.27 | 44.57 | 38.26 | 38.03 |
| NP Margin (%) | 16.22 | 19.33 | 14.96 | 8.41 |
| D/E Ratio (x) | 0.30 | 0.33 | 0.78 | 0.49 |
| ROE (%) | 26.81 | 42.65 | 45.83 | 40.22 |
| ROA (%) | 25.48 | 37.84 | 32.47 | 26.02 |
In 2024, the company remains focused on product distribution through online channels to support its goal of becoming the "Thailand Social Commerce Leader." As part of this strategy, all of the company's distribution channels have been consolidated under MGI Shop to accommodate an expanding range of products. The company plans to develop new products to diversify its offerings while also selecting products from other manufacturers for distribution through its channels, providing customers with more choices. Additionally, the company aims to expand its seller network within its ecosystem and strengthen partnerships with business partners to create new business opportunities. The company also emphasizes technological advancements to gather and integrate customer data across all business units, ensuring seamless access to all experiences the company offers.
Furthermore, the company has set a growth target of no less than 20% for its non-commerce business units. It continuously analyzes consumer behavior and external factors to swiftly adapt its strategies in response to market changes.
The company upholds a policy and goal of conducting business sustainably by considering its impact and fostering sustainability across three key dimensions: economic, environmental, and social. It is committed to developing high-quality products and services for all stakeholders while adhering to the principles of good corporate governance (CG).
In 2024, compared to 2023, the company achieved the highest revenue growth in product sales and other revenue segments. The company continued to grow in terms of total revenue, gross profit, and net profit, with a net profit of 121.12 million baht, reflecting a 16.22% growth.
In 2024, the company generated a total revenue of 746.81 million baht, categorized as follows:
- Commerce business revenue: 347.80 million baht, an increase of 36.60% from 2023.
- Pageant management revenue: 137.13 million baht, an increase of 61.23% from 2023.
- Media and entertainment revenue: 95.25 million baht, a decrease of 15.46% from 2023.
- Artist management revenue: 122.46 million baht, a decrease of 9.05% from 2023.
- MGI Hall rental services revenue: 28.49 million baht, an increase of 17.18% from 2023.
- Other services and miscellaneous income: 15.68 million baht.
The company reported a net profit of 121.12 million baht, representing a net profit margin of 16.22%.
In 2024, the company carried out several key activities, including:June 2024:
- Approved the issuance and offering of warrants (MGI-W1), totaling up to 84 million units, to be allocated to existing shareholders. An Extraordinary General Meeting of Shareholders (EGM) was scheduled for August 5, 2024, to be conducted via E-AGM, to vote on the capital increase and the issuance of the warrants. The Record Date for shareholders entitled to attend the meeting was set for July 9, 2024.
- April 1, 2024: Invested in 30,000,000 common shares of Sabuy Technology Public Company Limited (SABUY), valued at 135 million baht, representing 1.70% of SABUY's registered capital, using the company’s working capital.
- 2024: Invested over 200 million baht in the construction and interior design of the new headquarters, "MGI Headquarter", located in Town in Town. The building spans 1 rai (1,600 sq.m.) with a usable area of 3,000 sq.m., capable of accommodating over 200 employees. The new headquarters was officially inaugurated on October 18, 2024.
The risk of dependence on the major shareholder and key executives of the company lies in the reliance on Mr. Nawat Itsaragrisil, the major shareholder and CEO, for business operations. If any event occurs that impacts him, such as illness or death, it could disrupt the business and affect the company’s performance and revenue. To manage this risk, the company has established a task force to recruit talented personnel and developed a Succession Plan for key positions. Additionally, the company is working to reduce its dependence on key executives by improving its organizational structure and operational systems. This includes the development of the OMNI Channel system and the expansion of the sales team to support diverse sales channels in the future..
In September 2023, Global Beauties ranked the Top 5 Grand Slam Beauty Pageants and found that Miss Grand International (MGI) was among the top five alongside Miss Universe, Miss World, Miss Supranational, and Miss International. They noted that MGI is the fastest-growing pageant in the world in terms of sponsorships, audience base, and popularity.
| as of 30/12/24 | MGI | CONSUMP | mai |
|---|---|---|---|
| P/E (X) | 15.07 | 31.82 | 41.84 |
| P/BV (X) | 4.60 | 1.30 | 1.55 |
| Dividend yield (%) | 3.74 | 1.58 | 2.47 |
| 30/12/24 | 28/12/23 | - | |
|---|---|---|---|
| Market Cap (MB) | 1,963.50 | 3,990.00 | N/A |
| Price (B/Share) | 9.35 | 19.00 | N/A |
| P/E (X) | 15.07 | 45.14 | N/A |
| P/BV (X) | 4.60 | 8.60 | N/A |