Pranda Group’s core businesses are production, distribution and
retail of fine jewelry products with customer bases spanning in
key regions namely North America, Europe and Asia. Currently,
Pranda Jewelry Public Company Limited is recognized as
Thailand’s leading jewelry exporter.
| 2024 | 2023 | 2022 | 2021 |
|---|
| Revenues | 3,913.91 | 3,445.66 | 3,649.03 | 2,965.57 |
| Expenses | 3,749.75 | 3,315.15 | 3,334.44 | 2,827.99 |
| Net Profit (Loss) | -9.49 | 63.53 | 135.01 | 138.17 |
| Assets | 3,813.18 | 3,743.68 | 3,582.75 | 3,788.80 |
| Liabilities | 1,467.96 | 1,383.92 | 1,236.03 | 1,652.10 |
| Shareholders' Equity | 2,349.11 | 2,381.37 | 2,387.03 | 2,185.89 |
| Operating | -6.92 | 160.71 | -45.31 | 300.84 |
| Investing | -28.78 | -47.98 | -44.00 | -31.52 |
| Financing | -119.11 | 96.20 | -146.45 | -216.26 |
| EPS (Baht) | -0.02 | 0.11 | 0.23 | 0.23 |
| GP Margin (%) | 20.57 | 21.97 | 25.49 | 23.69 |
| NP Margin (%) | 0.22 | 2.39 | 3.88 | 4.50 |
| D/E Ratio (x) | 0.63 | 0.59 | 0.53 | 0.77 |
| ROE (%) | -0.40 | 2.66 | 5.90 | 6.33 |
| ROA (%) | 0.28 | 1.94 | 6.08 | 5.90 |
Production business
- Maintain strong strategic partners by having Competitive Price and Improving Internal Process.
- Expand customer base into markets with diverse high seasons to optimize Order Planning and Balancing Capacity Utilization throughout the year.
- Cultivate Corporate Culture with Growth Mindset for continuous improvement together with strengthen strategic sourcing and supplier collaboration to mitigate risks and enhance Supply Chain resilience.
- Expand Labor-Service revenue to strengthen profitability.
Omni-channel business
- In Thailand, collaborate with well-known artists to capture new customer segment together with retain existing customers through CRM campaigns and expand events and Pop-up stores to explore potential market opportunities.
- In Vietnam, elevate PRIMA as the Destination of High Craftsmanship Fine Jewelry & Crafts, enhance Prima Art Gallery Stand-Alone Concept, expand Localized Designs inspired by Vietnamese culture and grow Corporate Accounts by offering customized designs.
- In India, focus on new and existing Key Accounts with high profitability and Active TRJs, emphasize on Bigger size and expand new product line.
- In UK, maximize sales through existing channels by improving marketing and expand new potential marketplace along with optimizing marketing to align with customer of each channel.
Company commit to sustainable development in 3 dimensions of
balance: society, environment and corporate governance, along
with business operations aimed becoming a leading global jewelry
business partner that specializes in creation of benefits and
sustainable business operations together with all stakeholders
and being responsible for society and the environment.
The Company has expertise in product design and development
towards developing products with customers. The key strategic
customers are an “Accessible Luxury Jewelry” group based in
the United States, Europe and Asia. The Company is proficient in
distribution and retail business through seamless integration of
offline and online channels with consumer-centric approach
(Omnichannel). The channels include owned retail stores and
authorized distributors located in Asia and the Middle East to
directly reach target consumer groups of jewelry products
and gold sheet artwork.
Pranda Group has sales revenue of Baht 3,886.68 million increased by 13.93% which come from revenue from production business at Baht 2,870.79 million or increased by 17.26% due to project orders from domestic organization during the year and increased orders from key customers in Europe and America. However, revenue from production business included revenue from gold materials sales Baht 582.57 million. Excluding this revenue, overall sales in production business would have decreased by 3.82% compared to the previous year.
Meanwhile, sales from the Omni-channel business are at Baht 1,015.89 million increased by 5.47% mainly attributed to distribution channel in India have continued to grow. Overall, Pranda Group has a gross profit margin of 20.57% with selling and administrative expenses of Baht 672.98 million. As a result, Pranda Group has an operating profit of Baht 126.32 million baht.
- Fluctuation on price of raw materials
Production business has a forward contract with a financial institution to manage current price of raw materials to protect the business from potential increases in raw material costs. Also, retail business utilizes gold loans from financial institutions as a strategy to hedge against gold price volatility and plans its gold product orders to align appropriately with retail sales in order to mitigate risks both volatility of gold prices and potential inventory overstock.
- Fluctuation on exchange rate
The Company's revenue is mostly based in foreign currencies and costs of key raw materials are priced in foreign currency resulting in the transactions of Natural Hedge as well as using Forward Contract to mitigate risk.
- Shortage of skilled craftsmanship
The company engage employees to long-time work by offering opportunities for career growth and providing appropriate benefits and welfare for all employees together with plan workforce in each area.
- Pranda Jewelry Public Company Limited has been certified with
standards assurance systems by the Responsible Jewellery Council (RJC) and ISO14001.
- PRIMA, a 99.9% pure gold jewelry brand (24K), has received the
award for “The Best Magnificence & Timeless Gold”, the ultimate gold
jewelry brand that is full of timeless beauty, at the Praew Best of
Wedding 2024 event.
| as of 30/12/24 | PDJ | FASHION | SET |
|---|---|---|---|
| P/E (X) | 30.96 | - | 19.33 |
| P/BV (X) | 0.51 | 0.66 | 1.40 |
| Dividend yield (%) | 5.08 | 2.98 | 3.23 |
| 30/12/24 | 28/12/23 | 30/12/22 | |
|---|---|---|---|
| Market Cap (MB) | 1,168.07 | 1,126.56 | 1,617.08 |
| Price (B/Share) | 1.97 | 1.90 | 3.00 |
| P/E (X) | 30.96 | - | 8.04 |
| P/BV (X) | 0.51 | 0.49 | 0.70 |
