Retail and wholesales of IT products such as assembled computers (D.I.Y), notebook, computer desktop, and peripheral devices, as well as smartphones and home appliances, through branches and online channels and provide comprehensive after-sales service.
| 3M25 | 3M24 | 2024 | 2023 |
|---|
| Revenues | 3,992.74 | 3,568.63 | 14,218.37 | 13,528.40 |
| Expenses | 3,912.13 | 3,498.72 | 13,921.71 | 13,286.43 |
| Net Profit (Loss) | 63.43 | 56.45 | 232.45 | 170.25 |
| Assets | 3,172.39 | 2,937.23 | 2,991.41 | 2,643.35 |
| Liabilities | 2,168.79 | 2,079.12 | 2,051.23 | 2,332.56 |
| Shareholders' Equity | 1,003.60 | 858.11 | 940.17 | 310.78 |
| Operating | 102.53 | -456.56 | 89.03 | 277.44 |
| Investing | -23.97 | 31.20 | 79.28 | 12.91 |
| Financing | -23.05 | 478.55 | -73.06 | -313.03 |
| EPS (Baht) | 0.10 | 0.12 | 0.38 | 0.38 |
| GP Margin (%) | 10.26 | 9.37 | 9.42 | 8.74 |
| NP Margin (%) | 1.59 | 1.58 | 1.63 | 1.26 |
| D/E Ratio (x) | 2.16 | 2.42 | 2.18 | 7.51 |
| ROE (%) | 25.72 | 21.53 | 37.16 | 54.78 |
| ROA (%) | 10.06 | 8.59 | 10.53 | 9.25 |
The company is committed to sustainable growth and long-term value creation for all stakeholders through market expansion, enhanced high-quality services for customers, added customer value, and strengthened collaboration with business partners. The company aims to become a leading distributor of IT products and smartphones in Thailand.
The company places strong emphasis on good corporate governance alongside sustainable business practices in accordance with ESG (Environment, Social, and Governance) principles. It is committed to enhancing operational efficiency and effectiveness while creating balanced economic, social, and environmental value.
To promote ethical and transparent business operations, the company has declared its intention to join the Thai Private Sector Collective Action Coalition Against Corruption (CAC) and aims to achieve official certification by early 2026.
In the short term, the company is focused on strengthening ESG awareness and understanding among employees at all levels, enabling them to actively contribute to the company’s sustainability agenda.
This year, the company is working to develop a robust ESG Data Structure to support effective data management, disclosure, and long-term sustainability performance evaluation.
The company also places importance on respecting human rights throughout its business value chain and is committed to delivering maximum value to all stakeholders.
- The company’s IT product sales have shown a clear recovery, driven by the transition of laptops and smartphones into the AI era, and are expected to continue improving. This recovery is further supported by the replacement cycle following accelerated purchases during the COVID-19 period, government tax deduction incentives for personal income tax, and the launch of new products that stimulate consumer demand. In addition, the company continues to expand its retail presence through the launch of standalone Apple retail stores under the “Advice iStore” brand, with seven locations currently in operation. The company is also expanding into the mobile phone market.
- As of May 20, 2025, the company’s share price remains above its initial public offering (IPO) price and ranks first in share price appreciation among all companies listed on the Stock Exchange of Thailand (SET) in 2024. Including companies listed on the Market for Alternative Investment (MAI), the company ranks second overall.
Revenue from sales and services The company generated revenue from sales and services of THB 3,989.64 million, up 11.88% YoY, driven by strong growth across all channels and product categories—especially in smartphones (Apple and Android). Same-store sales continued to grow positively.
Amid shifting consumer behavior and economic uncertainty, the company responded swiftly by offering high-quality, value-driven products aligned with customer needs. Its focus on trend tracking and enhancing the buying experience has helped drive repeat purchases and sustained sales growth.
Gross profit
Gross profit reached THB 409.38 million, up THB 42.85 million or 11.69% YoY. The gross profit margin stood at 10.26% of total revenue, improving across all sales channels. This was largely driven by higher margins from retail sales, which increased in proportion, a stronger focus on selling peripheral products, and enhanced trade discounts achieved through both higher sales volume and negotiation.
Selling and administrative expenses
Selling and administrative expenses (SG&A) totaled THB 331.87 million, an increase of THB 33.67 million or 11.29% compared to the same period last year. This accounted for 8.31% of total revenue, consistent with the overall business expansion. The company remains focused on cost efficiency and aims to reduce the SG&A ratio over time to support sustainable profit growth.
Net profit
Net profit was THB 63.43 million, an increase of THB 6.97 million or 12.35% YoY.
The company operates a total of 116 branches and 236 franchise locations nationwide. Smartphone products are distributed through 72 Apple CE locations, 100 Android CE locations, and 7 standalone Advice iStore branches. The company targets to expand the number of Advice iStore branches to 33 by 2025 and 70 by 2026.
The company applies the COSO ERM 2017 framework to ensure risk management aligns with its strategies. A Business Continuity Plan (BCP) supports operational resilience, while a transparent, risk-aware culture engages employees at all levels.
- Selected as one of the 20 companies included in the sSET Index for the first half of 2025.
- Recognized in the ESG100 list under the ESG Emerging category for 2024 by the Thaipat Institute.
| as of 31/03/25 | ADVICE | COMM | SET |
|---|---|---|---|
| P/E (X) | 12.27 | 19.85 | 15.78 |
| P/BV (X) | 3.03 | 1.54 | 1.10 |
| Dividend yield (%) | 7.07 | 2.89 | 4.37 |
| 31/03/25 | 30/12/24 | - | |
|---|---|---|---|
| Market Cap (MB) | 2,852.00 | 3,720.00 | N/A |
| Price (B/Share) | 4.60 | 6.00 | N/A |
| P/E (X) | 12.27 | 17.41 | N/A |
| P/BV (X) | 3.03 | 4.19 | N/A |