READY : READYPLANET PUBLIC COMPANY LIMITED
3M/2025 (Jan - Mar 2025)
Business Overview

The company is a provider of an All-in-One Sales & Marketing Platform, covering Website, Online Advertising, Customer Relationship Management (CRM), and Hotel Direct Booking systems. These services are offered through the company’s own developed platform, supported by a team of experts who provide close consultation.

Financial Statement
3M25 3M24 2024 2023
Income Statement (MB)
Revenues 52.04 50.00 199.80 189.89
Expenses 39.35 38.61 150.02 150.05
Net Profit (Loss) 10.26 9.20 40.59 30.09
Balance Sheet (MB)
Assets 411.88 394.66 396.90 380.53
Liabilities 162.57 170.94 157.85 166.02
Shareholders' Equity 249.31 223.72 239.04 214.51
Cash Flow (MB)
Operating 14.55 21.68 66.31 39.64
Investing -8.54 -69.93 -145.93 -48.85
Financing -0.57 -0.51 -22.24 100.67
Financial Ratio
EPS (Baht) 0.09 0.09 0.34 0.31
GP Margin (%) 68.99 66.51 68.15 66.29
NP Margin (%) 19.72 18.41 20.32 15.85
D/E Ratio (x) 0.65 0.76 0.66 0.77
ROE (%) 17.61 17.11 17.90 20.30
ROA (%) 12.67 11.68 12.81 12.51
Business Plan

In Q1, the company continuously developed and extended its strategies as follows:

  • Enhancing the All-in-One Sales & Marketing platform to improve efficiency and support digital businesses.
  • Advancing AI Transformation by applying Generative AI to boost organizational efficiency, enrich products with intelligent functions, and create new recurring revenue streams.
  • Expanding Readyplanet Academy through onsite and online workshops in Digital Marketing and Generative AI, and extending reach via YouTube, where the latest Generative AI video exceeded 100,000 views.
  • Developing R-Commerce into a high-performance E-Commerce platform, shifting from a license-based to a hybrid subscription model to enable more accessible direct-to-consumer sales.
  • Growing the sales team under the Professional Plus Model, combining subscription, onboarding consultation, and expert website design to deliver tangible business results.
Sustainable Development Plan

The Company conducts its business with social responsibility under the concept of sustainable development, considering the balance between economy, society, and environment, coupled with adherence to good governance principles, to create shared value for all stakeholders.

Business Highlight

In Q1, the Company reported service revenue of 50.97 million Baht, an increase of 1.92 million Baht or 4% (YoY), marking the highest quarterly revenue in 5 years. Concurrently, the Company achieved a net profit of 10.27 million Baht, an increase of 1.07 million Baht or 12% (YoY) compared to the same period last year.

Performance and Analysis
Business Performance Summary

In Q1, the Company recorded service revenue of 50.97 million Baht, up 4% YoY and 2% QoQ, marking the highest quarterly revenue in five years. Recurring revenue contributed 91% of total revenue, supported by both existing and new customers, while non-recurring revenue came from training, website development, and onboarding services.

  • Gross profit reached 35.17 million Baht, an 8% YoY increase, with a margin of 69.0% (Q1/2024: 66.5%), driven by higher subscription revenue and economies of scale from a fixed-cost structure.
  • Net profit was 10.27 million Baht, up 12% YoY, with a margin of 20%, slightly lower than Q4/2024 due to annual salary adjustments and one-time Marketing Tech Event expenses. This seasonal trend is consistent with prior years.

Overall, the results demonstrate strong growth momentum and the Company’s ability to sustain profitability over the long term.

Key Milestones

2000: Registered the company's establishment (formerly Grand Planet Enterprise Co., Ltd.).

2001: Launched Ready Website, a ready-made website development platform.

2009: Appointed as the first Google Premier Partner in Thailand.

2012: Changed name to Readyplanet Co., Ltd.

2015: Appointed as a Facebook Authorized Reseller.

2018:Certified with ISO 27001:2013.

2023: Listed on the mai stock exchange (22 Feb) and received ISO 27001:2022 certification.

2024: Won the Google Thailand AI Ads Efficiency award for the second consecutive year (Jan), launched R-Commerce, an E-Commerce platform for medium and large businesses (Feb), launched Readyplanet Academy to develop Digital Marketing, MarTech, and Generative AI skills (May).

Risk Management Policy

The Company embeds systematic risk management into its core strategies to safeguard financial stability and drive sustainable growth. By establishing a comprehensive risk management framework and promoting risk awareness organization-wide, the Company is equipped to adapt proactively and create enduring value.

Recent Awards and Recognitions

2015: Google's Premier SME Partner Awards in the Highest Customer Service Satisfaction category.

2016: 12th Bai Po Business Awards by Sasin for excellence in customer satisfaction, innovation development, and driving business with entrepreneurial spirit.

2017: Gold Award from the SMEs Excellence Awards 2017, organized by the Thailand Management Association (TMA), for overall management, demonstrating transparency, ethics, and business governance.

2023: Growth Hackathon 2023 Award in the Best in Automation Excellence category from Google Thailand, and the Smart Bidding 2.0 first prize for utilizing AI and machine learning technologies from Google Thailand to enhance online advertising efficiency.

2024: Top Local MarTech Providers CRM (for B2B) Award, and the first prize for online advertising from Google Thailand for the second consecutive year (Best in Automation Excellence Award). 

2025: First prize for online advertising from Google Thailand for the third consecutive year (Best Client Success Story Award).

Revenue Structure
All-in-One Sales and Marketing 87% Hotel Direct Booking 13%
Stock Information
mai / TECH
Closing price READY mai index 13.00 6.50 0.00 428.00 349.33 270.67 192.00 1-4-24 8-7-24 3-10-24 3-1-25 31-3-25
as of 31/03/25 READY TECH mai
P/E (X) 13.66 16.83 37.47
P/BV (X) 2.32 1.61 1.22
Dividend yield (%) 6.49 3.64 3.80
31/03/25 30/12/24 28/12/23
Market Cap (MB) 554.40 666.00 1,250.00
Price (B/Share) 4.62 5.55 12.50
P/E (X) 13.66 16.90 46.06
P/BV (X) 2.32 2.91 6.10
CG Report:
Company Rating:
Major Shareholders
as of 12/03/2025
MR. SONGYOT KANTHAMANON (24.75%)
MR. THAVEERAT PROONGPATTANASKUL (19.99%)
MR. BURIN KLEDMANEE (7.65%)
MRS. JANISARA KANTHAMANON (6.83%)
MRS. PAVINEE KANTHAMANON (6.00%)
Others (34.78%)
Company Information and Contact
http://www.readyplanet.com
ir@readyplanet.com
0-2016-6789
No.51 Major Tower Rama 9 - Ramkumhang Building 17th Floor, Room No.1701-1706, Rama 9 Road, Hua Mak Sub-district, Bangkapi District Bangkok 10240
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