Retail and wholesales of IT products such as assembled computers (D.I.Y), notebook, computer desktop, and peripheral devices, as well as smartphones and home appliances, through branches and online channels and provide comprehensive after-sales service.
| 6M25 | 6M24 | 2024 | 2023 |
|---|
| Revenues | 8,004.59 | 6,975.80 | 14,218.37 | 13,528.40 |
| Expenses | 7,828.95 | 6,826.35 | 13,921.71 | 13,286.43 |
| Net Profit (Loss) | 138.58 | 117.77 | 232.45 | 170.25 |
| Assets | 3,390.16 | 3,129.77 | 2,991.41 | 2,643.35 |
| Liabilities | 2,419.90 | 2,210.34 | 2,051.23 | 2,332.56 |
| Shareholders' Equity | 970.26 | 919.43 | 940.17 | 310.78 |
| Operating | 341.91 | 79.53 | 89.03 | 277.44 |
| Investing | -65.49 | 12.37 | 79.28 | 12.91 |
| Financing | -152.84 | 69.09 | -73.06 | -313.03 |
| EPS (Baht) | 0.22 | 0.23 | 0.38 | 0.38 |
| GP Margin (%) | 10.32 | 9.31 | 9.42 | 8.74 |
| NP Margin (%) | 1.73 | 1.69 | 1.63 | 1.26 |
| D/E Ratio (x) | 2.49 | 2.40 | 2.18 | 7.51 |
| ROE (%) | 26.81 | 22.14 | 37.16 | 54.78 |
| ROA (%) | 9.90 | 8.67 | 10.53 | 9.25 |
The company focuses on sustainable growth and creating value for all stakeholders through market expansion, providing high-quality services to customers, as well as adding value for customers and fostering collaboration with business partners. The company aims to be a leader in the distribution of IT products and
smartphones in Thailand.
ADVICE conducts its business in alignment with good corporate governance and ESG principles, striving to create balanced economic, social, and environmental value through the use of clean energy utilization, data-driven waste management, digital skill development, and enhancing customer experiences. The company has also declared its commitment to join the CAC initiative in order to elevate transparency standards and combat corruption.
In the future, the company will develop an integrated ESG system to ensure that sustainability practices form the foundation of growth, fostering both business stability and long-term value for shareholders.
- Sales continue to recover YoY, driven by the DIY & Gaming market and the launch of the VGA Series 5000
- VGA has returned as the main revenue driver, with high demand from eSports and Creators, stimulating cross-selling of PC and Notebook devices
- Smartphones show outstanding growth from the improved image of Android Shop-in-Shop, coupled with brand support consumers perceive a new image of ADVICE, resulting in a significant increase in sales
- Advice iStore (Standalone Apple Retail Store) continues to expand, currently with 7 branches, receiving positive feedback and supporting sales of premium products
- Purchasing power from government projects and organizations contributes to driving sales
- Selected as one of the top 20 companies in the sSET Index calculation for the first half of 2025
Revenue from sales and services was THB 7,999.28 million, an increase of THB 1,031.58 million or +14.81% YoY, driven by growth across all sales channels and product groups, particularly Smartphones (both Apple and Android). Retail sales growth (SSSG%) remained positive.
Gross profit was THB 825.33 million, up THB 113.56 million or +15.95% YoY, representing 10.31% of total revenue. Growth came from all sales channels, especially retail expansion, with higher sales of accessories and cash purchases that secured additional trade discounts from volume and negotiations. Gross profit in Q2/2025 outperformed Q1/2025 as fewer promotions and sales campaigns were carried out compared to the previous quarter.
Selling and administrative expenses (SG&A) were THB 655.01 million, up THB 88.32 million or +15.59% YoY, representing 8.18% of total revenue. The increase aligned with business growth. The Company continues to focus on cost efficiency in sales, distribution, and administration, with a target to reduce SG&A ratio to support sustained profit growth.
Net profit was THB 138.58 million, an increase of THB 20.81 million or +17.67% YoY.
The company has a total of 117 branches and 237 franchise locations. The company sells Smartphone products with 72 Apple CE branches, 100 Android CE branches, and 8 Advice iStore branches, with a target to increase to 22 and 70 branches in 2025 and 2026, respectively.
The company manages risks in accordance with the COSO ERM 2017 framework, with the subcommittee overseeing and closely monitoring operations. Key risks are continuously identified and assessed to support stable and sustainable growth.
- Included in the ESG 100 list within the ESG Emerging group for 2024, as ranked by the Thaipat Institute
- Achieved an 'Excellent' rating (highest level) in the quality assessment of the 2025 Annual General Meeting of Shareholders (AGM Checklist) during its inaugural year of participation
| as of 30/06/25 | ADVICE | COMM | SET |
|---|---|---|---|
| P/E (X) | 12.43 | 15.25 | 14.76 |
| P/BV (X) | 2.97 | 1.23 | 1.03 |
| Dividend yield (%) | 6.77 | 3.55 | 4.39 |
| 30/06/25 | 30/12/24 | - | |
|---|---|---|---|
| Market Cap (MB) | 2,976.00 | 3,720.00 | N/A |
| Price (B/Share) | 4.80 | 6.00 | N/A |
| P/E (X) | 12.43 | 17.41 | N/A |
| P/BV (X) | 2.97 | 4.19 | N/A |