The Company operates a commercial business by creating experiences through beauty and entertainment, specifically by organizing the Miss Grand Thailand and Miss Grand International pageants, which are national and international beauty contests, as well as other artist-led activities. These endeavors are leveraged to expand into commercial businesses, encompassing both retail and wholesale operations across various distribution channels. This is achieved through the Company's own brands, namely Miss Grand, NangNgam, นางงาม, MGI, and FINVERR, as well as through a diverse range of other branded products sourced from distributors or other production origins.
| 6M25 | 6M24 | 2024 | 2023 |
|---|
| Revenues | 419.50 | 389.24 | 746.82 | 617.04 |
| Expenses | 302.68 | 285.98 | 592.21 | 467.22 |
| Net Profit (Loss) | 92.83 | 80.13 | 121.12 | 119.25 |
| Assets | 789.79 | 537.82 | 585.75 | 605.39 |
| Liabilities | 302.53 | 123.50 | 136.82 | 150.65 |
| Shareholders' Equity | 487.26 | 414.33 | 448.93 | 454.74 |
| Operating | -178.51 | 62.13 | 126.49 | 170.48 |
| Investing | 85.31 | -373.57 | -435.69 | -153.79 |
| Financing | 91.49 | -73.90 | -74.23 | 269.92 |
| EPS (Baht) | 0.44 | 0.38 | 0.58 | 0.77 |
| GP Margin (%) | 50.80 | 46.68 | 42.27 | 44.57 |
| NP Margin (%) | 22.13 | 20.59 | 16.22 | 19.33 |
| D/E Ratio (x) | 0.62 | 0.30 | 0.30 | 0.33 |
| ROE (%) | 29.69 | 33.85 | 26.81 | 42.65 |
| ROA (%) | 25.11 | 32.79 | 25.48 | 37.84 |
In 2025, the Company continues to focus on selling products through online channels, with the goal of becoming the "Thailand Social Commerce Leader." All channels have been integrated into MGI Shop to accommodate the increasing variety of products, as well as selecting products from external manufacturers to provide more choices for customers.
The Company also continues to expand its seller network and collaborations with business partners to create new market opportunities, while developing technology to collect and link customer data across business units to deliver a comprehensive experience.
Furthermore, the Company has acquired the rights to manage the Miss Universe Thailand pageant, which is a significant step in elevating the brand and strengthening its position in the beauty and entertainment industries. These rights drive growth across various business segments, including pageants, content, events, product sales, and partnership creation, to continuously expand the customer base and increase revenue.
The Company has a policy and goals for sustainable business operations, considering the impacts and fostering sustainability across three dimensions: economic, environmental, and social. Furthermore, the Company is committed to developing quality products and services for all stakeholder groups and adheres to the principles of good corporate governance.
In H1 2025, the Company reported total revenue of THB 419.50 million, up 8.02% YoY, driven by contests, artist management, and events. Securing Miss Universe pageant rights further strengthened the brand and business value. Despite Q2 product sales being affected by online competition and a slowing economy, overall H1 performance grew, reflecting diversified revenue streams and strong market adaptability.
For the first 6 months of 2025, the company had a total revenue of 419.50 million baht, with the revenue breakdown as follows:
- Revenue from commercial business amounted to 167.46 million baht, a decrease of 1.56 percent from the first 6 months of 2025.
- Revenue from contest management amounted to 129.02 million baht, an increase of 31.90 percent from the first 6 months of 2025.
- Revenue from media and entertainment amounted to 45.67 million baht, an increase of 23.67 percent from the first 6 months of 2025.
- Revenue from artist management amounted to 65.93 million baht, an increase of 8.19 percent from the first 6 months of 2025.
- Revenue from MGI Hall space rental services amounted to 6.15 million baht, a decrease of 54.88 percent from the first 6 months of 2025.
- Other service income and other income amounted to 5.27 million baht.
Overall, all businesses of the company achieved a net profit of 91.83 million baht, representing a net profit margin of 22.13 percent.
2024
- Issued warrants (MGI-W1) up to 84 million units to existing shareholders (E-AGM: 5 Aug / Record Date: 9 Jul).
- Invested THB 135 million (30 million shares, 1.7% of registered capital) in Sabai Technology PCL using working capital to strengthen business potential.
- Invested over THB 200 million to build MGI Headquarter (3,000 sq.m.) for 200+ employees; launched on 18 Oct.
2025
- 2 Jan: Registered subsidiary The Grand Clinic Co., Ltd. (THB 1 million) to operate clinic business.
- Q1: Invested THB 180 million to acquire rights for Miss Universe Thailand 2025–2029 pageants, including hosting Miss Universe 2025 in Thailand.
Risk arising from reliance on the major shareholder, who serves as the company's key executive.
Currently, the company relies on Mr. Nawat Itsaragrisil, the major shareholder and Chief Executive Officer, for its business operations. Should any event affect him, such as illness or death, it could disrupt the business and impact the company's performance and revenue. To mitigate this risk, The company has established a working committee to recruit talented personnel and develop a Succession Plan. Furthermore, it has developed organizational structures and operational systems to reduce reliance on key executives, for instance, by developing an OMNI Channel system and increasing sales staff to support various sales formats in the future.
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| as of 30/06/25 | MGI | CONSUMP | mai |
|---|---|---|---|
| P/E (X) | 9.83 | 24.23 | 60.02 |
| P/BV (X) | 3.52 | 0.99 | 1.15 |
| Dividend yield (%) | 2.58 | 4.48 | 3.94 |
| 30/06/25 | 30/12/24 | 28/12/23 | |
|---|---|---|---|
| Market Cap (MB) | 1,879.50 | 1,963.50 | 3,990.00 |
| Price (B/Share) | 8.95 | 9.35 | 19.00 |
| P/E (X) | 9.83 | 15.07 | 45.14 |
| P/BV (X) | 3.52 | 4.60 | 8.60 |