Retail and wholesale distribution of IT products such as assembled computers (D.I.Y), notebook computers (Notebook), desktop computers (Desktop), and various accessories, including smartphone products and home appliances, through branches and online channels, and providing comprehensive related after-sales services.
| 9M25 | 9M24 | 2024 | 2023 |
|---|
| Revenues | 12,294.56 | 10,724.42 | 14,218.37 | 13,528.40 |
| Expenses | 12,034.43 | 10,495.86 | 13,921.71 | 13,286.43 |
| Net Profit (Loss) | 204.16 | 180.01 | 232.45 | 170.25 |
| Assets | 3,429.36 | 2,935.96 | 2,991.41 | 2,643.35 |
| Liabilities | 2,495.83 | 2,047.30 | 2,051.23 | 2,332.56 |
| Shareholders' Equity | 933.54 | 888.66 | 940.17 | 310.78 |
| Operating | 342.52 | 146.29 | 89.03 | 277.44 |
| Investing | -120.50 | 116.69 | 79.28 | 12.91 |
| Financing | -276.91 | -47.00 | -73.06 | -313.03 |
| EPS (Baht) | 0.33 | 0.30 | 0.38 | 0.38 |
| GP Margin (%) | 10.27 | 9.23 | 9.42 | 8.74 |
| NP Margin (%) | 1.66 | 1.68 | 1.63 | 1.26 |
| D/E Ratio (x) | 2.67 | 2.30 | 2.18 | 7.51 |
| ROE (%) | 28.16 | 35.59 | 37.16 | 54.78 |
| ROA (%) | 10.31 | 10.01 | 10.53 | 9.25 |
The company focuses on sustainable growth and creating value for all stakeholders through market expansion, providing high-quality services to customers, including adding value to customers and building partnerships with business allies. The Company aims to become a leading distributor of IT products and smartphones in Thailand.
The company conducts its business under ESG principles, aiming to achieve balanced and sustainable growth along with responsibility towards stakeholders.
Environmentally, the company implements Solar Cell and electric vehicle initiatives to reduce energy consumption and carbon emissions..
Socially, the company promotes access to technology through educational and digital skill development projects, while also enhancing employee well-being.
In terms of governance, the company is committed to transparency through participation in the CAC, improving t the quality of shareholders’ meetings, and developing its PDPA compliance framework in accordance with legal requirements.
The Company is committed to continuously enhancing its ESG standards to build confidence and support sustainable long-term growth.
The Company continued to demonstrate strong and consistent growth, with both revenue and net profit increasing year-over-year, reflecting strengthened operational efficiency. During the quarter, market response to the newly launched iPhone 17 (NPI) exceeded expectations, driving outstanding growth in smartphone sales as well as Apple ecosystem products. In addition, the product launch campaigns and the Advice IT & Mobile Expo significantly boosted customer traffic across branches nationwide.
The company continues to expand its Advice iStore branches to support the growing Apple customer base and the overall expansion of the premium market nationwide. In particular, the development of stand-alone store models has enhanced customer touchpoints, strengthened brand loyalty, and supported repeat purchases from high-quality customer segments.
Revenue from sales and services amounted to 12,287.19 million baht, increased 1,575.48 million baht or 14.71% compared to the same period last year. Total revenue grew due to the expansion of retail channels, sales promotion activities, the implementation of the Easy E-Receipt measure, and the addition of payment channels, as well as display improvements, leading to increased sales. Meanwhile, SSSG% increased by 28.67% (retail proportion only) and 18.96% (all sales channels). Online revenue grew from Marketplace despite a decrease in website traffic, driven by expanded promotions and additional coupon distribution. Furthermore, the recovering IT market and demand for new products, such as RTX 50 graphics cards, positively impacted sales. Apple and Android smartphone revenues increased due to being an Apple Authorized Reseller and the expansion of Advice iStore branches. Repair services and corporate client revenues continued to grow and had high GP. Additionally, the company has increased sales staff to expand the Commercial market while carefully managing credit. The revenue from solar cell installation projects provided additional support.
Gross profit amounted to 1,262.08 million baht, increased 175.32 million baht, representing 16.13% compared to the same period last year, accounting for 10.27% of total revenue. This increase was mainly driven by the significant expansion of retail channels, and a focus on selling peripherals and cash purchases, resulting in increased trade discounts from negotiations and higher sales volumes, and the inclusion of Marketplace fees in the selling price.
Selling and administrative expenses amounted to 1,009.32 million baht, increased 144.93 million baht or 16.77% compared to the same period last year, and accounted for 8.21% of total revenue. This is consistent with the growth in performance. The company remains committed to managing selling, distribution, and administrative costs with maximum efficiency and aims to reduce the SG&A ratio to ensure continuous growth in operating profit.
Net profit amounted to 204.16 million baht, increased 24.16 million baht or 13.42% compared to the same period last year.
Excluding the impact of non-recurring items, which was an one-time expenses in Q3/2025 amounted to 7.00 million baht, the company's net profit was 209.76 million baht, increased 29.76 million baht or 16.53% compared to the same period last year.
The company has a total of 119 branches and 240 franchise locations. The company sells smartphones through 68 Apple CE branches, 100 Android CE branches, and 13 Advice iStore branches, with a target to increase to 22 and 70 branches in 2025 and 2026.
The company manages risk under the COSO ERM 2017 standard, with a subcommittee closely overseeing and monitoring operations, and continuously identifying and assessing significant risks to support stable and sustainable growth.
| as of 30/09/25 | ADVICE | COMM | SET |
|---|---|---|---|
| P/E (X) | 14.69 | 17.65 | 16.67 |
| P/BV (X) | 3.83 | 1.46 | 1.21 |
| Dividend yield (%) | 5.42 | 3.08 | 3.67 |
| 30/09/25 | 30/12/24 | - | |
|---|---|---|---|
| Market Cap (MB) | 3,720.00 | 3,720.00 | N/A |
| Price (B/Share) | 6.00 | 6.00 | N/A |
| P/E (X) | 14.69 | 17.41 | N/A |
| P/BV (X) | 3.83 | 4.19 | N/A |