The Company operates a retail business of diamond jewelry and carat diamonds by importing high-quality diamond raw materials from Belgium and hiring jewelry factories and local craftsmen to produce finished products for distribution through various channels, including retail stores, counters, and leased spaces within department stores, and online platform.
| 2025 | 2024 | 2023 | 2022 |
|---|
| Revenues | 1,230.68 | 1,445.47 | 1,579.87 | 1,795.12 |
| Expenses | 1,096.42 | 1,273.73 | 1,307.61 | 1,394.88 |
| Net Profit (Loss) | 103.69 | 140.71 | 203.22 | 314.38 |
| Assets | 2,240.34 | 2,187.43 | 2,132.75 | 2,160.54 |
| Liabilities | 503.70 | 512.65 | 521.85 | 648.29 |
| Shareholders' Equity | 1,736.64 | 1,674.78 | 1,610.90 | 1,512.24 |
| Operating | 276.54 | 205.18 | 231.65 | 254.60 |
| Investing | -130.43 | -23.41 | -40.73 | -2.08 |
| Financing | -142.84 | -180.50 | -198.73 | -239.66 |
| EPS (Baht) | 0.59 | 0.81 | 1.17 | 1.80 |
| GP Margin (%) | 48.24 | 46.87 | 48.56 | 49.77 |
| NP Margin (%) | 8.43 | 9.73 | 12.86 | 17.51 |
| D/E Ratio (x) | 0.29 | 0.31 | 0.32 | 0.43 |
| ROE (%) | 6.08 | 8.56 | 13.01 | 22.11 |
| ROA (%) | 6.06 | 7.95 | 11.98 | 18.80 |
For the year 2025, the Company aims for a minimum sales growth of 10% and a gross profit of at least 45%.
To achieve the aforementioned objectives, the company has revised its marketing strategies, including organizing marketing activities specifically targeting areas where the company identifies potential and sufficient purchasing power; expanding the customer base from existing members (the Sparkling club) through business partners who have collaborated to host the 96th-anniversary celebration event, “A World Class Treasure – Celebrating Excellence, Legacy & Trust,” in various regions, including Bangkok, Chiang Mai, Udon Thani, and Hat Yai; along with stimulating purchasing power in the jewelry market at various times, coupled with building Brand Awareness to familiarize customers and target groups with the Jubilee brand, reinforcing its status as a leader specializing in the diamond jewelry business and as a genuine diamond brand leader; and integrating an enhanced focus on customer centricity through sales staff training to elevate the quality and overall customer purchasing experience, both pre- and post-sale.
The company has policies, goals, and places importance on sustainable business operations. The company's objective is: "We are committed to developing quality products and services to deliver happiness and valuable memories to stakeholders in all sectors, while also considering responsible resource utilization." (Precious Design to empower every imagination). Based on this objective, the company recognizes the impacts and is committed to creating balanced sustainability, encompassing three dimensions: economic (Product), social (People), and environmental (Environment), as well as all stakeholder groups, in alignment with good corporate governance principles.
In Q4, Jubilee Diamond launched new collections with luxurious and distinctive designs, namely "Drop of Eternity Collection" and "Radiant Me Collection." and for aligns with the changing strategy, Jubilee Diamond aims to target premium luxury customers, building upon the success of its strategic collaboration with "Love 100 Diamonds," a global Belgian diamond brand. This was marked by a special eventใ The Phenomenon of Grand Brilliance," and launch new collection, "The Secret of Star: Stelleria Collection." This luxurious diamond jewelry collection is designed to reflect the beauty of the stars, combined with the sparkle of round diamonds cut with 100 facets, Jubilee Diamond celebrated the year-end festive season of happiness and gift-giving with special discounts to close out 2025, stimulating purchasing power in the diamond jewelry market with the “Sparkling Christmas Grand Sale” event. The event offered diamond jewelry discounts of up to 60% on a curated selection of over 20,000 items, along with exclusive member activities, Michelin-starred dining experiences, special gifts and other souvenirs valued at over THB 30 million, and premium privileges with credit card partners.
The Thai economy in the 4th quarter of 2025 showed some recovery from the festive spending season, supported by the increase in tourist arrivals entering the tourism season and year-end economic stimulus measures. However, due to economic uncertainty and household debt remaining at high levels, the overall economic slowdown caused consumers with mid-to-lower purchasing power to remain cautious in their spending. As for consumers with high purchasing power, although they were not significantly affected by such factors, there was some slowdown in spending as they shifted towards travel during the year-end period.
As the Company closely monitored the economic situation and adjusted its strategic plans in line with prevailing conditions, the Company recorded total sales and comprehensive income for the period of THB 370.70 million and THB 43.13 million, representing a decrease of THB 18.44 million and an increase of THB 6.02 million from the same period of the prior year, or equivalent to a decrease of 4.74% and an increase of 16.22%, respectively. This resulted in earnings per share for the period of THB 0.25 per share. Meanwhile, total sales and comprehensive income for the full year 2025 amounted to THB 1,200.06 million and THB 103.69 million, decreasing from the same period of the prior year by THB 215.83 million and THB 36.87 million, or equivalent to 15.24% and 26.23%, respectively. and earnings per share of THB 0.59
The current economic conditions pose risks from the level of High household debt with a tendency to increase in the future. The cost of living, including prices of consumer goods and utilities, has increased, as well as volatility in raw material prices that may be affected by political situations abroad. However, the company is prepared to quickly and promptly adjust its strategies in response to changes, as evidenced by the adjustment of marketing strategies to reach customer groups unaffected or minimally affected by such conditions. Currently, the company possesses sufficient liquidity and working capital for use during crises and emergencies, and it can also manage related costs and expenses to remain within appropriate limits and achieve set goals.
- The Company received the “Thailand Top Company Awards 2025” in the Customer Focus Award category, organized by BUSINESS+ magazine in collaboration with the University of the Thai Chamber of Commerce.
| as of 30/12/25 | JUBILE | CONSUMP | mai |
|---|---|---|---|
| P/E (X) | 12.38 | 33.14 | 60.23 |
| P/BV (X) | 0.72 | 0.92 | 1.12 |
| Dividend yield (%) | 4.75 | 4.87 | 3.99 |
| 30/12/25 | 30/12/24 | 28/12/23 | |
|---|---|---|---|
| Market Cap (MB) | 1,211.20 | 2,039.00 | 3,102.06 |
| Price (B/Share) | 6.95 | 11.70 | 17.80 |
| P/E (X) | 12.38 | 12.97 | 13.65 |
| P/BV (X) | 0.72 | 1.25 | 1.99 |
